Mass texting is changing the way businesses reach their audience, raising the question: Can it replace flyers and traditional ads? Flyers are often costly to print, limited in reach, and easy to ignore once handed out. In contrast, mass texting sends messages directly to a customer’s phone, where open rates are much higher. This method cuts down on printing costs while ensuring instant delivery. Unlike static ads, text messages can include links, promotions, or reminders that encourage immediate action. Mass texting also allows for quick adjustments to campaigns, something print media can’t match. For small businesses, this creates a more affordable way to engage with customers regularly. Traditional advertising still has visibility in local communities, but it lacks the speed and personalization of texts. Many brands now blend both methods for maximum impact. While flyers won’t vanish overnight, mass texting is proving to be a faster, smarter alternative.
